Mailchimp pricing: the real monthly cost
Mailchimp lists at $20/mo on the Standard plan we verified in October 2026, covering 6 tracked capabilities. The verified plan price is the figure we use for comparison. Prices are taken from the vendor's own pricing page.
Mailchimp is an email marketing platform for newsletters, automations, and audience management. Small businesses and creators use it as a mainstream tool for campaigns and basic CRM-style contact data.
Plans
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Free | $0/mo | $0/moYearly | — |
| Essentials | $13/mo | — | — |
| StandardDisplay plan | $20/mo | — | — |
| Premium | $350/mo | — | — |
Capabilities
Email broadcasts
Quality 9/10
Email automations
Quality 7/10
Audience segmentation
Quality 8/10
Landing pages
Quality 5/10 · Secondary
A/B testing
Quality 6/10 · Secondary
Analytics & reporting
Quality 7/10 · Secondary
Mailchimp pricing: common questions
- How much does Mailchimp cost per month?
- Mailchimp lists at $20/mo on the verified display plan. The all-in estimated monthly cost, including usage fees where we have them, is $20/mo.
- Does Mailchimp charge usage fees on top?
- We have not itemised usage fees for this tool on the verified Standard plan; the $20/mo list price is the figure we use.
- When was this price last verified?
- We last verified Mailchimp's pricing on 2026-10-04. Figures come from the vendor's own pricing page.
Keep comparing
Compare Mailchimp with the rest of its category
Every email marketing tool we hold a verified price for, ranked cheapest first.
Where Mailchimp fits in a stack
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