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Mailchimp pricing: the real monthly cost

Mailchimp lists at $20/mo on the Standard plan we verified in August 2026, covering 6 tracked capabilities. The verified plan price is the figure we use for comparison. Prices are taken from the vendor's own pricing page.

Mailchimp is an email marketing platform for newsletters, automations, and audience management. Small businesses and creators use it as a mainstream tool for campaigns and basic CRM-style contact data.

Advertised price

$20/mo

Real monthly cost (light use)

$20/mo

Where the money goes

  • Standard plan$20

Plans

PlanMonthlyAnnualLimits
Free$0/mo$0/moYearly—
Essentials$13/mo——
StandardDisplay plan$20/mo——
Premium$350/mo——

Capabilities

  • Email broadcasts

    Quality 9/10

  • Email automations

    Quality 7/10

  • Audience segmentation

    Quality 8/10

  • Landing pages

    Quality 5/10 · Secondary

  • A/B testing

    Quality 6/10 · Secondary

  • Analytics & reporting

    Quality 7/10 · Secondary

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Mailchimp pricing: common questions

How much does Mailchimp cost per month?
Mailchimp lists at $20/mo on the verified display plan. The all-in estimated monthly cost, including usage fees where we have them, is $20/mo.
Does Mailchimp charge usage fees on top?
We have not itemised usage fees for this tool on the verified Standard plan; the $20/mo list price is the figure we use.
When was this price last verified?
We last verified Mailchimp's pricing on 2026-08-02. Figures come from the vendor's own pricing page.

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