Comparison · verified pricing
ActiveCampaign vs Mailchimp — what each really costs
ActiveCampaign costs $59/mo and Mailchimp costs $20/mo on the plans we verified in August 2026. That makes Mailchimp $39/mo cheaper. ActiveCampaign covers 3 of the 3 capabilities tracked for this pair, Mailchimp 3. Coverage is even, so the choice comes down to which strengths you use.
Verdict: ActiveCampaign or Mailchimp?
ActiveCampaign costs $59/mo while Mailchimp costs $20/mo, making Mailchimp the cheaper option. On coverage, both tools cover the same number of core features (3 covered rows each). Neither, if you only need Audience segmentation and Email automations; a cheaper single-purpose tool may fit. That makes sense when shared basics matter more than the extra breadth either tool adds.
- Pick ActiveCampaign when you need broader coverage overall.
- Pick Mailchimp when you need broader coverage overall.
- Neither, if you only need Audience segmentation and Email automations; a cheaper single-purpose tool may fit.
ActiveCampaign vs Mailchimp: feature by feature
| Feature | ActiveCampaign$59/mo | Mailchimp$20/mo |
|---|---|---|
| Audience segmentation | Covered (9/10) | Covered (8/10) |
| Email automations | Covered (10/10) | Covered (7/10) |
| Email broadcasts | Covered (9/10) | Covered (9/10) |
What ActiveCampaign vs Mailchimp costs per month, per year, and over three years
Mailchimp is cheaper
- Monthly delta
- +$39/mo
- Annual delta
- +$468/yr
- 3-year delta
- +$1,404
ActiveCampaign verified Aug 2026Mailchimp verified Aug 2026
ActiveCampaign vs Mailchimp: common questions
- Is ActiveCampaign cheaper than Mailchimp?
- Mailchimp is cheaper by $39/mo. ActiveCampaign is $59/mo and Mailchimp is $20/mo, with those prices verified on 2026-08-02 and 2026-08-02, respectively.
- Can Mailchimp replace ActiveCampaign?
- Mailchimp can cover the same fully covered capabilities shown for ActiveCampaign, so replacement risk is lower on the compared feature set.
- What does ActiveCampaign not do that Mailchimp does?
- On fully covered features, Mailchimp does not clearly add areas that ActiveCampaign misses in this comparison.
- Which covers more core features: ActiveCampaign or Mailchimp?
- Both tools cover the same number of core features (3 covered rows each), while the pricing makes Mailchimp the cheaper option.
- Which is better for Course & coaching business?
- For Course & coaching business, start with ActiveCampaign if broader native coverage matters most. Still, the pricing makes Mailchimp the cheaper option, so the better fit depends on whether you value breadth or the lower monthly bill.