Comparison · verified pricing
Kit vs Mailchimp — what each really costs
Kit costs $39/mo and Mailchimp costs $20/mo on the plans we verified in August 2026. That makes Mailchimp $19/mo cheaper. Kit covers 3 of the 3 capabilities tracked for this pair, Mailchimp 3. Coverage is even, so the choice comes down to which strengths you use.
Verdict: Kit or Mailchimp?
Kit costs $39/mo while Mailchimp costs $20/mo, making Mailchimp the cheaper option. On coverage, both tools cover the same number of core features (3 covered rows each). Neither, if you only need Audience segmentation and Email automations; a cheaper single-purpose tool may fit. That makes sense when shared basics matter more than the extra breadth either tool adds.
- Pick Kit when you need broader coverage overall.
- Pick Mailchimp when you need broader coverage overall.
- Neither, if you only need Audience segmentation and Email automations; a cheaper single-purpose tool may fit.
Kit vs Mailchimp: feature by feature
| Feature | Kit$39/mo | Mailchimp$20/mo |
|---|---|---|
| Audience segmentation | Covered (8/10) | Covered (8/10) |
| Email automations | Covered (9/10) | Covered (7/10) |
| Email broadcasts | Covered (9/10) | Covered (9/10) |
What Kit vs Mailchimp costs per month, per year, and over three years
Mailchimp is cheaper
- Monthly delta
- +$19/mo
- Annual delta
- +$228/yr
- 3-year delta
- +$684
Kit vs Mailchimp: common questions
- Is Kit cheaper than Mailchimp?
- Mailchimp is cheaper by $19/mo. Kit is $39/mo and Mailchimp is $20/mo, with those prices verified on 2026-08-10 and 2026-08-30, respectively.
- Can Mailchimp replace Kit?
- Mailchimp can cover the same fully covered capabilities shown for Kit, so replacement risk is lower on the compared feature set.
- What does Kit not do that Mailchimp does?
- On fully covered features, Mailchimp does not clearly add areas that Kit misses in this comparison.
- Which covers more core features: Kit or Mailchimp?
- Both tools cover the same number of core features (3 covered rows each), while the pricing makes Mailchimp the cheaper option.
- Which is better for Course & coaching business?
- For Course & coaching business, start with Kit if broader native coverage matters most. Still, the pricing makes Mailchimp the cheaper option, so the better fit depends on whether you value breadth or the lower monthly bill.
Keep comparing
Price this inside a full stack
Picking between two tools is one line of the bill. These add up the rest.