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Comparison · verified pricing

GoHighLevel vs Kartra — what each really costs

GoHighLevel costs $297/mo and Kartra costs $229/mo on the plans we verified in August 2026. That makes Kartra $68/mo cheaper. GoHighLevel covers 7 of the 10 capabilities tracked for this pair, Kartra 6. Breadth favours GoHighLevel.

Verdict: GoHighLevel or Kartra?

GoHighLevel costs $297/mo while Kartra costs $229/mo, making Kartra the cheaper option. On coverage, GoHighLevel covers more features (7 vs 6 covered rows). Neither, if you only need Email automations and Email broadcasts; a cheaper single-purpose tool may fit. That makes sense when shared basics matter more than the extra breadth either tool adds.

  • Pick GoHighLevel when you need CRM contact database and SMS marketing.
  • Pick Kartra when you need Checkout & carts and Landing pages.
  • Neither, if you only need Email automations and Email broadcasts; a cheaper single-purpose tool may fit.

GoHighLevel vs Kartra: feature by feature

FeatureGoHighLevel$297/moKartra$229/mo
CRM contact databaseCovered (8/10)Absent
Checkout & cartsAbsentCovered (8/10)
Email automationsCovered (8/10)Covered (8/10)
Email broadcastsCovered (7/10)Covered (8/10)
Landing pagesAbsentCovered (8/10)
Online courses (LMS)AbsentCovered (7/10)
SMS marketingCovered (8/10)Absent
Sales funnelsCovered (7/10)Covered (8/10)
Sales pipelineCovered (8/10)Absent
Workflow automationCovered (8/10)Absent

What GoHighLevel vs Kartra costs per month, per year, and over three years

Kartra is cheaper

Monthly delta
+$68/mo
Annual delta
+$702/yr
3-year delta
+$2,106
GoHighLevel verified Aug 2026Kartra verified Aug 2026

GoHighLevel vs Kartra: common questions

Is GoHighLevel cheaper than Kartra?
Kartra is cheaper by $68/mo. GoHighLevel is $297/mo and Kartra is $229/mo, with those prices verified on 2026-08-02 and 2026-08-02, respectively.
Can Kartra replace GoHighLevel?
Not fully. GoHighLevel has covered capabilities that Kartra does not, including CRM contact database, SMS marketing, and Sales pipeline, so switching means giving up those stronger areas.
What does GoHighLevel not do that Kartra does?
Kartra adds Checkout & carts, Landing pages, and Online courses (LMS) that GoHighLevel does not cover as strongly.
Which covers more core features: GoHighLevel or Kartra?
Gohighlevel covers more features (7 vs 6 covered rows), while the pricing makes Kartra the cheaper option.
Which is better for B2B / SaaS?
For B2B / SaaS, start with GoHighLevel if broader native coverage matters most. Still, the pricing makes Kartra the cheaper option, so the better fit depends on whether you value breadth or the lower monthly bill.

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