OptinMonster pricing: the real monthly cost
OptinMonster lists at $72.50/mo on the Pro plan we verified in August 2026, covering 4 tracked capabilities. The verified plan price is the figure we use for comparison. Prices are taken from the vendor's own pricing page.
OptinMonster is a lead-capture toolkit for pop-ups, bars, and conversion campaigns on websites. Marketers use it to grow email lists with targeted prompts based on visitor behavior.
Plans
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Basic | — | $17.50/moYearly | — |
| Plus | — | $47.50/moYearly | — |
| ProDisplay plan | — | $72.50/moYearly | — |
| Growth | — | $122.50/moYearly | — |
Capabilities
Popups & opt-ins
Quality 9/10
A/B testing
Quality 7/10 · Secondary
Forms & surveys
Quality 6/10 · Secondary
Analytics & reporting
Quality 6/10 · Secondary
OptinMonster pricing: common questions
- How much does OptinMonster cost per month?
- OptinMonster lists at $72.50/mo on the verified display plan. The all-in estimated monthly cost, including usage fees where we have them, is $72.50/mo.
- Does OptinMonster charge usage fees on top?
- We have not itemised usage fees for this tool on the verified Pro plan; the $72.50/mo list price is the figure we use.
- When was this price last verified?
- We last verified OptinMonster's pricing on 2026-08-30. Figures come from the vendor's own pricing page.
Compare OptinMonster with the rest of its category
Every funnels & landing pages tool we hold a verified price for, ranked cheapest first.
Where OptinMonster fits in a stack
See OptinMonster priced alongside everything else these businesses run.